Knowledge is power
We believe in letting data do the "talking."
Clinical Efficacy Testing
What is efficacy data?
Efficacy data quantifies the performance of a skincare product on specific skin parameters such as hydration, firmness, or oiliness. Efficacy testing is carried out at a third-party clinical facility under the supervision of a dermatologist and toxicologist. This data is analyzed by a statistician for clinical relevance, i.e., does the product produce a statistically meaningful effect on the skin parameter being evaluated to support the product claim hypothesis.
Why you should care about efficacy data
Our Efficacy Labels mirror the modern nutrition data panel on food products. Our focus is to drive consumer confidence by allowing everyone direct access to results from clinical trial studies that substantiate our product claims.
Why we show our efficacy data
We believe that by publishing our efficacy data, we can establish a new reference point for both consumers and the beauty industry. Customers should expect every brand to justify its product claims with quantitative data in order to be able to objectively compare product performance and price.
The difference between clinical efficacy testing and consumer studies
Clinical data is measured on subjects by a professional technician with an instrument that quantifies the parameter. Self-assessment studies are questionnaires that subjects fill out about their experience of using a product, like polling a group of people about a question.
Do you also report self-assessments?
While our studies do collect customer feedback, we do not solely rely on such customer experience surveys, because we believe that quantitative measurements are more objective than opinions. For full transparency we also report the user experience survey results on our website.
The Efficacy Panel Explained
Take an in-depth look at what’s inside every box. Learn how our products are clinically designed to perform on you.
Visit The Research Room
We have chapters on all aspects of skin and how we measure skincare performance for you to peruse.
Chapter: The Efficacy Panel
Leading the industry to disclose quantitative performance data to make fact-based decisions in buying functional products at the best price.
Chapter: Product Testing
Discover The Four Pillars of Product Safety you should be concerned about when it comes to your beauty products.